Sonny Bäck works in Aspen’s sales department, and is responsible for contact with the motorsports industry, amongst others.
Today, that Norwegian go-karting hall has made the switch to purchasing its fuel from Aspen, and the sign about the cleaning fee has gone, as have the employees’ headaches.
In Sweden, alkylate petrol is used in all go-karting halls, which has opened up whole new market opportunities. Children’s parties are held in the halls, and companies can book them out for team-building days with food and social activities – which they can now do without having to go home and throw their clothes straight into the laundry.
Within the motorsports industry Aspen’s fuels have become popular for a number of reasons, one of which is their stability. When an engine is adjusted to run on an Aspen fuel, it allows the users to focus on other things. No further adjustments are required, as the fuel will behave in exactly the same way all the time, even when you move on to the next container. This is not the case with other fuels.
‘When you use our fuels, it’s also very easy to spot instances of fuel cheating. We have a measuring device to check the weight of the fuel, and this is accurate down to a thousandth of a gram. As we know exactly what our fuel weighs, we can tell straight away if there are any discrepancies,’ states Sonny Bäck.
These kinds of measurements have been carried out at the likes of Swedish Touring Car Championships (STCC) competitions.
‘Initially, no one believed that we could be so precise in our measurements, but in recent years no one has even tried to cheat with our fuel. They know that we’ll find out.’
The major motorsports associations hold a great deal of sway in these matters, and they are often the ones to decide which fuels are to be used in different competitions and series. For example, in Formula One, only fuel from one specific supplier may be used.
‘A few years ago, the international associations invited the fuel companies to a meeting in Switzerland to discuss environmental aspects of motorsports. They invited a selection of multinational giants – and Aspen,’ explains Sonny Bäck.